The Advanced Memory Formula supplement from Iceland Health has lately begun to appear on late-night infomercials. The Iceland Health product promises to boost the mood and energy levels as well as improving memory, concentration and focus.
The Iceland Health product thus attempts to cover the same field as many other supplements we’ve evaluated. However, the Advanced Memory Formula is different. Instead of a blend of essential nutrients and antioxidants, this product relies heavily on lipid (fat)-based omega-3 oils. Omega-3 oils can be easily and inexpensively purchased over-the-counter in the form of fish and flax oils, so we were eager to evaluate the Iceland Health Advanced Memory Formula product to determine how well this approach compared to the antioxidants-and-nutrients approach.
So how does Iceland Health Advanced Memory Formula compare to the other brain support supplements we reviewed?
Read the details of our tests below.
A summary of Iceland Health compared to the #1-rated product:
We provided a 4-week supply of Iceland Health Advanced Memory Formula to 47 testers of varying age and gender. Initially, many of our testers were confused by the instructions: “For best results, take 1-3 softgels daily with food.” We settled on a 2-capsule per day dosage. Unfortunately, this means that every bottle of Advanced Memory Formula lasts a mere 2 weeks.
After 4 weeks of daily use, our testers reported a slight increase in mental acuity. Self-administered memory exams demonstrated a small boost in recall.
Upon further research, we discovered records of similar results when the test group took 2000mg of omega-3 fish oil daily. Fish oil retails for about $15 for 180 capsules (a 3-month supply). Iceland Health Advanced Memory Formula costs about $.60 per day, or $54 for a 3-month supply. We recommend purchasing generic omega-3 fish oil and saving $39.
The key ingredients in the Advanced Memory Formula include:
Other ingredients in this supplement include Vitamin E, EPA (another essential fatty acid), boron and a phospholipid complex (containing phosphatidylserine), gelatin, glycerin, purified water (why?), titanium dioxide , FD&C yellow #6. This product does not contain yeast, starch, gluten or preservatives.
Iceland Health Advanced Memory Formula contains a few key nutrients that are demonstrated to enhance brain function. However, this product did not achieve the same level of results as our top-rated product. For this reason, the Iceland Health product received a do not buy recommendation.
We would counsel our visitors to avoid the Advanced Memory Formula and instead purchase the top-rated product and supplement with fish oil capsules.