Iceland Health Advanced Memory Formula

Review - Brain Supplements
Constant Focus surprised our testers with its impressive results. Not only were attention span and mental clarity boosted, our testers reported a general increase in well-being. Constant Focus is the best brain support supplement of the brands we tested. Constant Focus is highly recommended with a must buy recommendation.
Focus Factor is a heavily-marketed product that's widely available. Our testers reported enhanced concentration and attention to detail, but only after using Focus Factor for a relatively long period of time. Because of this long latency period, we gave Focus Factor a tentative buy rating.
Attend is yet another supplement we tested. According to our volunteers, this product did offer noticeable results but simply not the same level of results as the top-rated product. Considering that there are at least two better products widely available, Attend received a do not buy rating.
Of the four supplements we tested, Lucidal provided the lowest level of results. Although the set of ingredients is similar to those of other products, many of our testers simply stopped taking Lucidal because they didn't feel there was a sufficient difference to even continue using the product. We therefore gave Lucidal a a do not buy rating.

Review of Iceland Health Advanced Memory Formula

Rated: 41 out of 100

The Advanced Memory Formula supplement from Iceland Health has lately begun to appear on late-night infomercials. The Iceland Health product promises to boost the mood and energy levels as well as improving memory, concentration and focus.

The Iceland Health product thus attempts to cover the same field as many other supplements we’ve evaluated. However, the Advanced Memory Formula is different. Instead of a blend of essential nutrients and antioxidants, this product relies heavily on lipid (fat)-based omega-3 oils. Omega-3 oils can be easily and inexpensively purchased over-the-counter in the form of fish and flax oils, so we were eager to evaluate the Iceland Health Advanced Memory Formula product to determine how well this approach compared to the antioxidants-and-nutrients approach.

So how does Iceland Health Advanced Memory Formula compare to the other brain support supplements we reviewed?

Read the details of our tests below.

A summary of Iceland Health compared to the #1-rated product:

Excellent Very Good Good Fair Poor N/A

Overall Score Complete Solution Test Results Customer Service Recommendation
Brand Price      
Constant Focus $49.95


Must buy
Iceland Health $49.95


Do not buy

Advanced Memory Formula Reviews

We provided a 4-week supply of Iceland Health Advanced Memory Formula to 47 testers of varying age and gender. Initially, many of our testers were confused by the instructions: “For best results, take 1-3 softgels daily with food.” We settled on a 2-capsule per day dosage. Unfortunately, this means that every bottle of Advanced Memory Formula lasts a mere 2 weeks.

After 4 weeks of daily use, our testers reported a slight increase in mental acuity. Self-administered memory exams demonstrated a small boost in recall.

Upon further research, we discovered records of similar results when the test group took 2000mg of omega-3 fish oil daily. Fish oil retails for about $15 for 180 capsules (a 3-month supply). Iceland Health Advanced Memory Formula costs about $.60 per day, or $54 for a 3-month supply. We recommend purchasing generic omega-3 fish oil and saving $39.

Advanced Memory Formula Key Ingredients

The key ingredients in the Advanced Memory Formula include:

  • Chromium picolinate (for balanced blood sugar)
  • Phosphatidylserine (a fatty nutrient required by the brain)
  • DHA (Docosahexaenoic acid – an omega-3 fatty acid essential to proper brain function)

Other ingredients in this supplement include Vitamin E, EPA (another essential fatty acid), boron and a phospholipid complex (containing phosphatidylserine), gelatin, glycerin, purified water (why?), titanium dioxide , FD&C yellow #6. This product does not contain yeast, starch, gluten or preservatives.

Final Word

Iceland Health Advanced Memory Formula contains a few key nutrients that are demonstrated to enhance brain function. However, this product did not achieve the same level of results as our top-rated product. For this reason, the Iceland Health product received a do not buy recommendation.

We would counsel our visitors to avoid the Advanced Memory Formula and instead purchase the top-rated product and supplement with fish oil capsules.